Machoism of female academics in Ghana: masculine strategies adopted by women faculty to fit in the academy

Purpose Women’s professional positions have developed over time, and they continue to contribute to numerous businesses and sectors worldwide. Although women have increasingly assumed diverse roles across various fields, achieving gender equality and inclusion in the workplace remains a goal. This study investigates the perceived adoption of masculine mannerisms by female lecturers to cultivate confidence in their academic roles. Additionally, it assesses the efficacy of these techniques in relation to their professional advancement. Design/methodology/approach The study utilized the lens of role congruity and social identity theories to examine the techniques that female academics in Ghana use to navigate and conform to the gendered system that is prevalent within academia. Through the qualitative research design, 30 participants were purposively sampled and interviewed. Findings The results indicate that the academic sphere in Ghana remains influenced by gender biases, despite the implementation of government programmes aimed at reducing gender disparities. The participants provided narratives detailing instances of gender prejudices and discrimination, elucidating the impact these encounters had on their lives. Practical implications The ramifications for academics, policymakers and society at large are that the manifestation of masculine ideals and attitudes among the participants starkly contradicts the prevailing sociocultural values in Ghana, where females are traditionally expected to exhibit humility, obedience and servitude towards males. Universities and organizations can enhance female voices in the workplace by developing strategies and policies that address masculine ideals and cultural sensitivity programmes, creating an equitable and inclusive learning environment. Originality/value This study is the first to focus on the adoption of masculine mannerisms by female academics in Ghana with a focus on gender equality and inclusion.