Halal manufacturers as orchestrators in halal logistics: implications for organizational performance in Malaysia

Purpose This study aims to develop a theoretical framework that defines the evolving role of halal manufacturers (HMs) within halal logistics (HLs) and their impact on organizational performance (OP). By introducing an innovative conceptual approach, this study seeks to support HMs in optimizing their operations and achieving sustainable business success. Design/methodology/approach This study employs an integrated literature review method to evaluate previous research, adopting a refined five-stage integrative review approach: conceptual problem identification, literature search, literature assessment, analysis and model development. This method allows for a critical evaluation of existing studies, facilitating the development of a novel theoretical framework and providing fresh insights into the dynamics of halal manufacturing and logistics. Findings The proposed theoretical framework comprises three key components: HMs (independent variable), HLs (mediating variable) and OP (dependent variable). Institutional theory serves as the foundation, explaining how manufacturers allocate resources to implement HLs, ultimately enhancing performance. Moreover, the findings suggest a paradigm shift, where HMs assume a more strategic role as orchestrators, overseeing HL processes in alignment with institutional theory principles. Practical implications The study's insights underscore the increasing importance of HMs adopting a more integrative role in managing logistics to enhance operational efficiency and competitiveness. By strategically coordinating HLs, manufacturers can improve OP, strengthen compliance with halal standards and navigate industry disruptions more effectively. This framework provides valuable guidance for industry practitioners seeking to optimize resource allocation and supply chain management within the halal sector. Originality/value This study offers a novel perspective by shifting the focus from individual halal businesses to the broader halal industry. Unlike previous research, which primarily addresses isolated business challenges, this study examines halal-certified companies that face various disruptions threatening their long-term viability. Thus, the proposed framework establishes a theoretical foundation for understanding the interconnected roles of HMs and logistics in driving OP, contributing to both academic discourse and industry practices.