KETERLIBATAN PADA BINGE WATCHING DAN SOCIAL MEDIA ENGAGEMENT PADA MAHASISWA

University students, as part of the digital native generation, are highly engaged in online activities. One of the prevalent behaviors among students is binge-watching, which refers to the continuous consumption of multiple episodes of a television series in a single sitting. The extensive number of episodes often leads students to expedite the viewing process, resulting in frequent engagement in binge-watching. One potential factor associated with binge-watching behavior is social media engagement, which is commonly utilized as a medium for acquiring information about current and popular series. The present study aims to examine the relationship between social media engagement and student involvement in binge-watching. The respondents of this study consisted of 232 active university students in Indonesia, consisting of 89 males and 143 females, aged between 18 and 23 years. The research instruments utilized were the Binge-Watching Engagement Scale (BWESQ) developed by Flayelle dkk. (2020) and the Social Media Engagement Scale by Alt (2015), which was adapted into Indonesian by Ermida (2020). The results showed a significant correlation between social media engagement and student involvement in binge-watching, with r = 0.165 (p < 0.000). Students with higher levels of social media engagement demonstrated greater involvement in binge-watching activities. Students' engagement with social media provides extensive information about serial shows and contributes to an increased frequency of binge-watching.