Strategic asset management in the system of enterprise finance

Strategic asset management is gaining particular importance for ensuring the financial stability and long-term development of enterprises in the context of increasing complexity of the business environment, limited resources, and rapid technological change. A strategic approach to asset management enables organizations to build sustainable competitive advantages by aligning investment decisions, the technical condition of assets, and the organization’s strategic objectives. Problem statement. The lack of a systematic approach to asset management reduces resource efficiency and limits organizational adaptability to external challenges. Current research often presents asset management in a fragmented manner, with insufficient integration into broader corporate strategy. Unresolved issues. Key areas requiring deeper investigation include limited use of digital technologies in asset management, weak interdepartmental communication, financial resource shortages, and the absence of environmental considerations in strategic planning. Purpose of the research. The purpose of the research is to substantiate the conceptual foundations of strategic asset management as a basis for enhancing financial efficiency and generating long-term competitive advantages. Research results. The research identifies the key components of the asset management process, substantiates the theoretical foundations of the strategic approach, and outlines the main challenges and promising directions for its development. Particular emphasis is placed on the role of modern digital tools in building asset management systems, data analytics, and monitoring and controlling the asset life cycle. The main challenges identified include inefficient resource utilization, funding shortages, limited strategic planning, low innovation capacity, and regulatory complexity. The study highlights the importance of data integration in strategic planning and the development of effective interdepartmental communication, especially in light of the complexities of digital monitoring and the need to implement sustainable development practices. Conclusions. Conclusions emphasize the importance of developing long-term asset management strategies that are adaptable to changes in the external environment. Modern strategic asset planning tools should ensure financial resilience, organizational flexibility, and support sustainable development. The research defines the key components of a strategic asset management system, substantiates the interests of various stakeholder groups in the planning and implementation of a strategic asset management plan, and proposes promising directions for further development.