Evolution of management theories in the context of business communication

This paper explores the evolution of management theories and their impact on business communication, focusing on the shift from rigid, hierarchical systems to adaptive, technology-enabled models. The research object is the dynamic relationship between managerial paradigms and communication strategies within organizations. Problem statement. Although management theory and organizational communication are well-studied, the integration of classical principles with the demands of today’s digital, globalized business environment remains insufficiently examined. Unresolved aspects of the problem. Limited research addresses the adaptation of traditional models to digital contexts, the embedding of emotional intelligence into technology-mediated communication, and the influence of sustainability narratives on stakeholder relations. Purpose of the article. The study aims to trace the progression of management theories in relation to business communication and to propose ways of integrating foundational principles with contemporary innovations. Presentation of the main material. Employing a qualitative approach, the research synthesizes peer-reviewed literature, corporate case studies, and industry reports. It follows the historical path from Scientific Management and Administrative Theory to the Human Relations Movement, Systems Theory, and Contingency Theory, culminating in the digital era’s emphasis on AI-driven tools, virtual collaboration, and cross-cultural competence. Findings reveal that while clarity and structure remain essential, adaptability, empathy, and technological integration are now critical for effective communication. Conclusions. The results show that communication strategies must evolve alongside management paradigms to ensure organizational resilience. The study offers a framework for leaders to enhance collaboration, decision-making, and stakeholder trust. Future research should focus on AI ethics, neuroscience-based communication, and sustainability-oriented engagement.