Delving Into a Decade of Representations of Masculinity and Femininity in Milo Sports and Wellness Commercial Advertisements

A single story creates stereotypes, and the problem with stereotypes is not that they are untrue, but that they are incomplete. They make one story become the only story (Adichie, 2013).

Authors

Publication Details

Journal
International Journal of Research and Innovation in Social Science
Published
2025-01-01
DOI
https://doi.org/10.47772/ijriss.2025.913com0040
Primary Topic
Sports, Gender, and Society
Type
article
Field-Weighted Citation Impact
0.00
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article

Delving Into a Decade of Representations of Masculinity and Femininity in Milo Sports and Wellness Commercial Advertisements

Sandy G. Benis, Sharilyn B. Rufino
International Journal of Research and Innovation in Social Science
Sports, Gender, and Society
article

Delving Into a Decade of Representations of Masculinity and Femininity in Milo Sports and Wellness Commercial Advertisements

Sandy G. Benis, Sharilyn B. Rufino
article en

Abstract

A single story creates stereotypes, and the problem with stereotypes is not that they are untrue, but that they are incomplete. They make one story become the only story (Adichie, 2013).

International Journal of Research and Innovation in Social ScienceVol. IX(XIII)
Openalex Percentile: Top 65%
Sports, Gender, and Society
DOISourceOpenAlex
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Delving Into a Decade of Representations of Masculinity and Femininity in Milo Sports and Wellness Commercial Advertisements — Sandy G. Benis, Sharilyn B. Rufino · International Journal of Research and Innovation in Social Science (2025) | TGRS Research Map | TGRS