Occupational type and socio-economic determinants of demand for food away from home in India

Purpose This study aims to investigate the socio-economic factors influencing food-away-from-home (FAFH) consumption among Indian households. It aims to assess the likelihood of engaging in FAFH and the associated expenditure across diverse socio-economic groups and occupational types. Understanding these dynamics can inform strategies to address consumption behaviours. Design/methodology/approach Using data from the Consumer Pyramids Household Survey (CPHS), the study employs the Heckman sample selection model. This method allows for an analysis of both the probability of engaging in FAFH and the amount spent, while controlling for sample selection bias across different socio-economic groups and occupational types. Findings The analysis reveals that higher educational attainment, urban living, credit card ownership and longer working hours significantly increase the likelihood of choosing FAFH and the expenditure on it. Additionally, homemakers and retirees demonstrate a higher propensity for FAFH consumption compared to regular employees, suggesting lifestyle choices and social needs drive this behaviour. Research limitations/implications While the study provides important insights, it is limited by its reliance on existing survey data, which may not capture all facets of FAFH consumption across different cultural or regional contexts. Social implications This research enhances our understanding of lifestyle choices that are essential for developing social policies aimed at promoting equitable and healthier food practices across diverse demographic and occupational groups, while addressing nutritional and social needs. Originality/value This research contributes to the literature by incorporating the latest data from CMIE’s CPHS and exploring the impact of occupational types on FAFH consumption, yielding new insights into consumption patterns in India.