Cognitive Aspect’s Role in Entrepreneurial Motivation and Its Success
SMME success is significantly influenced by self-confidence, innovativeness, skill, experience, financial factors, and awareness of government schemes. Opportunity-driven mindset, risk-taking, innovativeness, skill, and experience are positively related to success, while financial factors show no significant impact. Additionally, awareness of government schemes plays a crucial role in motivating SMME entrepreneurs.
Authors
- K. Kalaichelvi (ORCID: https://orcid.org/0000-0002-6311-465X)
- U. Suganthi
Institutions
- Bharathidasan University (IN)
Publication Details
- Journal
- International Journal of Accounting and Economics Studies
- Published
- 2025-10-07
- DOI
- https://doi.org/10.14419/qc34jq65
- Primary Topic
- Entrepreneurship Studies and Influences
- Type
- article
- Field-Weighted Citation Impact
- 0.00