Bibliometric analysis of scientific research on digital transformation in the banking sector

ntroduction. The banking sector is undergoing a significant transformation under the influence of digital technologies, which are reshaping traditional approaches to financial operations management, risk control, and customer interactions. It is crucial to study these changes to ensure the financial stability and security of banking institutions. Purpose, objectives and research methods. The purpose of this study is to identify conceptual changes occurring in the scientific discourse on the digital transformation of the banking sector. The research object is the banking sector as part of the financial system, which is undergoing changes influenced by global economic processes, innovative technologies, and regulatory reforms. The study employs bibliometric, systematic and comparative analysis methods. In order to obtain high-quality results, an analytical review of financial and economic literature and scientific publications indexed in international scientometric databases such as Scopus and Web of Science was conducted. Research results. The findings confirm that the transformation of the banking sector in the digital economy is a complex and multidimensional process encompassing technological, organizational, and regulatory aspects. Monitoring key indicators of banking system transformation has revealed the following patterns: digitalization of banking processes, fintech industry development, banking system adaptation to global challenges, changing approaches to financial risk management, expansion of financial inclusion, and the growing interdisciplinary approach to studying banking transformation. The practical value of the results lies in their potential use for developing effective digital transformation strategies for the banking sector. Automation of financial services, integration of blockchain technologies, artificial intelligence, and big data will enhance the efficiency of banking institutions. Collaboration between banks and fintech companies will expand financial services, improve customer experience, and reduce transaction costs. At the same time, strengthening cybersecurity and implementing financial risk monitoring systems are crucial for reinforcing the resilience of banking institutions. The results can be used by banks, financial regulators, fintech companies, and researchers focused on financial market digitalization. Banks can apply the study's conclusions to improve internal business processes, regulators can adapt the legal framework to digital challenges, and the scientific community can further explore transformation processes in the banking sector. Implementing comprehensive strategies that consider technological, regulatory, and social aspects will contribute to the long-term financial stability and competitiveness of the banking system.