Harnessing Crowdsourced Innovation for Sustainable Impact: The Role of Digital Platforms in Mobilising Collective Intelligence

This paper explores how digital crowdsourcing platforms communicate sustainability-oriented innovation and mobilise stakeholder engagement. Through a directed content analysis of three platforms (OpenIDEO, San Francisco, CA, USA; Enel Innovation Hub, Rome, Italy; and InnoCentive, Waltham, MA, USA). The study examines communication strategies, participation models, and alignment with the United Nations Sustainable Development Goals (SDGs). Results show that communication is not neutral but functions as a governance mechanism shaping who participates, how innovation is framed, and what outcomes emerge. OpenIDEO fosters inclusive co-creation and SDG alignment, Enel Innovation Hub highlights technical readiness and energy transition, and InnoCentive relies on rewards and competition. Word-frequency analysis confirms these emphases, while interpretation through Motivation Crowding Theory, Social Exchange Theory, and Transaction Cost Theory explains how motivational framing, legitimacy signals, and participation structures affect engagement. The study contributes to research on open innovation and platform studies by demonstrating the constitutive role of communication in enabling or constraining sustainable collective action. Practical implications are outlined for platform designers, marketers, and policymakers seeking to align digital infrastructures with systemic sustainability goals.