Factors that influence advertising invasiveness, advertising irritation, and advertising avoidance on Instagram: moderation effect of psychological ownership
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Authors
- Fitriah Dwi Susilowati (ORCID: https://orcid.org/0009-0000-7616-320X)
- Dien Mardhiyah (ORCID: https://orcid.org/0000-0002-7066-6671)
- Dinda Oktaviona Rosidi
Publication Details
- Journal
- International Journal of Internet Marketing and Advertising
- Published
- 2025-01-01
- DOI
- https://doi.org/10.1504/ijima.2025.10073978
- Primary Topic
- Consumer Behavior in Brand Consumption and Identification
- Type
- article
- Field-Weighted Citation Impact
- 0.00