THE IMPACT OF ADVANCED DRIVER ASSISTANCE SYSTEMS ON ROAD SAFETY: CRITICAL REVIEW AND PERSPECTIVES

Road safety remains one of the greatest global challenges, with severe human and economic costs, as human error is responsible for the majority of accidents. This article, developed within the scope of the IDT – PIVOT project, Incentive System for Business Research and Development – Individual Operations, critically examines the role of Advanced Driver Assistance Systems (ADAS) in reducing road traffic accidents. The methodology consisted of a critical review of international literature (2000–2025), complemented by institutional reports and secondary data analysis. The results show that systems such as Autonomous Emergency Braking (AEB), Electronic Stability Control (ESC) and Intelligent Speed Assistance (ISA) can significantly reduce accidents and fatalities, achieving up to 58% reduction when combined. However, barriers remain regarding costs, lack of standardisation, risks of driver overreliance and legal uncertainties. The study concludes that ADAS are an essential transitional technology towards autonomous mobility, fundamental to achieving the objectives of Vision Zero 2030.