DIGITAL TRANSFORMATION IN HUMAN RESOURCES MANAGEMENT: STRATEGIES FOR A COMPETITIVE FUTURE

Digitisation has significantly redefined the concept of human resources, reshaping traditional practices such as recruitment and selection to make processes more efficient and appealing to candidates. Furthermore, automation and digitisation are clearly the new trends, optimising administrative procedures and consequently leading to strategic restructuring by managers and human resource managers. This competitive, globalised reality requires a new leadership profile that promotes an inclusive organisational culture and uses technology to empower employees rather than replace them. Taking a qualitative approach based on a literature review, this article analyses digital transformation and its direct impact on Human Resource Management (HRM), exploring the historical evolution of the phenomenon and the milestones that have driven technological integration within organisations. A proposal for the correct implementation of digital resources in recruitment and selection within an organisation was presented. The article highlights the strategic repositioning of HRM as a critical thinking element adapted to organisational needs, thus consolidating its role as a strategic driver for the future of organisations. Notably, digital transformation redefines HRM practices, requiring employees trained to address emerging technological challenges and establishing itself as a critical factor in organisational competitiveness in a global context. Limitations and future suggestions are presented at the end.