Effect of Social Media addiction on Quality of Life and Digital Stress among University Students

Social media addiction is increasingly affecting university students, their daily lives, study performance, and psychological health. The current research investigates the connection between overindulgence in social media usage, digital stress, and quality of life. Knowledge on these impacts is crucial to create measures fostering more healthy digital practices among young adults. This qualitative conceptual research based on secondary data examines the effect of Social Media Addiction on Quality of life and digital stress on the university students. Through the integration of existing literature, the study identifies the key emerging themes such as fear of missing out, disruption of daily routines processes, academic procrastination and the pressure to maintain a socially desirable online persona. Such themes demonstrate the ways in which the excessive and compulsive use of social media leads to psychological distress, poor academic performance, and general decrease in the levels of life satisfaction. The analysis demonstrates the complex interconnection between compulsive digital behaviour and the stress-related outcomes that point to the possible disastrous impact of Social Media Addiction on students’ mental condition and social activity. The results call for an immediate need for the implementation of digital wellness initiatives in higher education institutions. These should comprise awareness campaigns, counselling services, and concepts to support mindful and balanced usage of the social net to enhance students’ well-being and academic success in the age of the ever-growing digitization.