Activación empresarial de los emprendedores del sector comercio del municipio de Ocaña, bajo los lineamientos PMBOK sexta edición

Project management is based on the appropriation of resources for the implementation of an idea, applying a certain methodology for the processes developed in the search for solutions to the identified need. This being the function of every entrepreneur and on which this research is focused, where the objective was to diagnose the management they carry out around parameters such as time, costs, risks, scope and resources, in order to identify strengths and areas of improvement in their organizational performance, considering that their activities have to adjust to the guidelines of the project management, to achieve a timely activation of businesses and be a generator of changes in the municipality. The study had a descriptive and qualitative approach, with an intentional sample of ten entrepreneurs from Ocaña, to whom a semi-structured interview validated by experts was applied. The information collected was complemented with the review of documents from the Ocaña Chamber of Commerce and was analyzed through narrative interpretation, thematic categories and dynamic schemes. The results show that, although entrepreneurs have initiative, experience and recognition in the market, they face limitations in strategic planning, risk management and formalization of processes. Both internal and external factors that influence its sustainability were identified, synthesized in a situational diagnosis reflected in a matrix of analysis of strengths, weaknesses, opportunities, and threats. Based on these findings, strategies and actions were proposed aimed at strengthening their management capacities, improving the competitiveness of businesses and contributing to local economic development. It is concluded that the application of project management methodologies is a key tool to enhance the growth of enterprises in the trade sector.