Transformação digital e vendas no setor hidráulico: A inserção de bombas de água em marketplaces como estratégia de liderança de mercado

This article analyzes the impact of digital transformation on the Brazilian hydraulic sector, emphasizing the insertion of water pumps into marketplaces as a strategy for market leadership. The study, applied in nature and qualitative in approach, was developed through bibliographic review and documentary analysis, using verified data from ABIMAQ, Ebit|Nielsen, SEBRAE, IBGE, McKinsey & Company, and Deloitte. The results showed that companies adopting digital platforms achieved an average 37% increase in sales and a 22% reduction in operational costs within the first year, consolidating marketplaces as a strategic expansion channel. It was also observed that digital maturity is directly related to sustainable competitiveness and the strengthening of organizational reputation. The research concludes that digitalization, when combined with planning, automation, and data analysis, constitutes an essential vector of growth and innovation for the hydraulic sector, particularly amid the reconfiguration of industrial consumption in digital environments.