Design Features of Perfume Bottles that Enhance a Sense of Luxury

This study explores how perfume packaging design, particularly surface treatment techniques and ornamentation, influences the perception of luxury. Using cluster analysis, we examined 23 perfume bottle samples to identify key design factors contributing to a luxurious impression. The results indicate that perfume bottles with refined surface treatment, such as cut patterns and glossy finishes, were strongly associated with higher luxury ratings. In contrast, simpler designs were perceived as less luxurious. Additionally, no significant correlation was found between price per milliliter and luxury perception, as participants were not informed about the price during the experiment. This suggests that, for this study, design elements in perfume packaging, rather than price, influenced the perception of luxury. These findings highlight the importance of balancing design elements in creating a luxurious product and provide insights for future research on the relationship between consumer perceptions and product design.