Film afişlerinin kültürel kodlara göre değerlendirilmesi

Culture directly reflects on poster design by shaping the values and aesthetic understanding of a society. Posters visualise social memory with cultural symbols and aesthetic elements, and ensure that the message is communicated effectively. Thus, culture and poster design play an important role in both identity transfer and meaning creation by combining aesthetics and communication.The aim of this research is to evaluate how cultural influences are reflected in the design of film posters and to analyse these reflections by examining film posters from different cultures. This research is important in terms of analysing the symbols used in film posters of different cultures and revealing the role of cultural elements in poster design. In the study, eight poster designs with cultural influences from French, Japanese, Mexican, European, European, Spanish, Indian, Italian-American and Western cultures, which were randomly selected from the internet, were evaluated by document analysis and descriptive analysis method, which are qualitative research methods, and the cultural contexts of each poster were analysed through design elements.In this study, it was revealed that film posters are not only promotional tools but also a powerful communication tool reflecting the cultural, thematic and aesthetic aspects of films. It has been determined that posters provide the audience with a preliminary impression of the film with the colour palettes, symbols and design elements of the culture they belong to. It was concluded that posters belonging to different cultures are in parallel with aesthetic understanding and social values, and therefore play an important role both as a form of cultural promotion and artistic expression.