Awareness and Level of Acceptance of Cultural Terms in the Province of Laguna

This study aimed to determine the level of awareness and acceptance of Laguna State Polytechnic University students to the cultural terms of Laguna Province. The research used a descriptive method and a quantitative Likert scale survey of 200 students selected by purposive sampling. Cultural terms are categorized into economic terms, customs and traditions, and celebrations. The results show that respondents’ overall level of acceptance of cultural terms ranged from “Acceptable” to “Highly Acceptable.” Particularly high acceptance is in terms associated with social, religious, and basic ceremonies. Meanwhile, the level of Awareness presented a more complex picture, with results ranging from “Aware” to “Moderately Aware.” There are terms, especially in the economic sphere, that seem to be less familiar to young people, suggesting the impact of modernization on traditional languages. The study emphasizes the need to deepen, protect, and pass on cultural designations to the next generation in order to preserve local identity and national culture.