THE USE OF SOCIAL MEDIA TECHNOLOGIES IN PRE-UNIVERSITY EDUCATION: A LITERATURE REVIEW

Regardless of personal preferences, social media technologies have become an integral part of contemporary life, rapidly emerging as primary channels of communication and information for a significant portion of the global population though the accuracy of such information is not always guaranteed. Younger generations, commonly referred to as Generation Z and the succeeding Generation Alpha, are exposed to and proficient in digital technologies and social media platforms from an increasingly early age. The current educational system struggles to keep pace with the accelerated advancement of technology and the unprecedented speed at which information is disseminated. In the present era, access to information is virtually unrestricted, no longer confined to books or other traditional print media. This article serves as a preliminary exploration within a broader research initiative aimed at integrating social media technologies into the pre-university educational environment. It seeks to provide a comprehensive review of existing international literature on the subject, analyzing key findings and evaluating their implications for the academic context.