The Specifics of Personality Formation in the Era of Digitalization

In this article, the author considers the issues that the generations “Z” and “Alpha” face in the context of rapidly developing digitalization and the growing role of artificial intelligence in human life. This paper considers the ways of comprehension of being, which were once developed and presented by the famous German philosopher Martin Heidegger. The author analyzes the classical comprehension of being taking into account the changes that have occurred due to the widespread digitalization of society. The author considers the impact of digitalization on the state of development of modern society, namely, on the fundamental issues of ethics: free will, the meaning of life and the purpose of man. New technologies offer unprecedented opportunities for people, such as universal access to information, entertainment services, but the author emphasizes that these opportunities have a downside, which is expressed first of all in the limitation of personal autonomy, and secondly by the negative impact on the cognitive functions of a person. In conclusion of the article the author comes to the opinion that at the present moment of time there are two categories by means of which in the modern world one can be included in the real world while trying to preserve freedom and striving for independence from the system, namely, creativity and cognition.