Understanding the Digital Marketing Knowledge Network: A Co-authorship, Co-occurrence and Co-citation Analysis

This study conducts a bibliometric analysis of digital marketing research using Scopus data and VOSviewer for network visualisation.Two thousand six hundred sixty-seven records were analysed to identify key authors, institutions, countries, research themes, and citation patterns.

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Publication Details

Journal: International Journal of Research in Library Science
Published: 2025-09-18
DOI: https://doi.org/10.26761/ijrls.11.3.2025.1938
Primary Topic: Digital Marketing and Social Media
Type: article
Field-Weighted Citation Impact: 0.00

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article

Understanding the Digital Marketing Knowledge Network: A Co-authorship, Co-occurrence and Co-citation Analysis

S M

Sep 18, 2025

International Journal of Research in Library Science

Digital Marketing and Social Media

article

Understanding the Digital Marketing Knowledge Network: A Co-authorship, Co-occurrence and Co-citation Analysis

S M

September 18, 2025article en

Abstract

International Journal of Research in Library ScienceVol. 11(3)

Openalex Percentile: Top 63%

Digital Marketing and Social Media

DOI Open Access PDF OpenAlex

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Understanding the Digital Marketing Knowledge Network: A Co-authorship, Co-occurrence and Co-citation Analysis — S M · International Journal of Research in Library Science (2025) | TGRS Research Map | TGRS