A Semiotics of Coziness and Disappearing Night

Abstract This essay explores the Danish concept of hygge , commonly glossed as “coziness,” as a structure of feeling attuned to particular qualities of light. It draws from an ethnographic study of Copenhagen Municipality’s Climate Plan to build the world’s first carbon-neutral capital. Homing in on one of the Climate Plan’s inaugural initiatives—the LED (light-emitting diode) conversion of street lighting—it tracks how ambient intensities of hygge are swept up with both changing lightscapes and changing national demographics. Via a semiotics of social difference, I examine how changing qualities of artificial light are experienced as eroding culturally configured sensory comforts, and how this erosion is grafted onto a fear of the city’s potentially diminishing “Danishness.” This semiotic process is evidenced in the lamination of racialized anxieties about “non-Western immigrants” onto discomforts derived from energy-efficient lighting technologies, and the apparent intrusion of both into habit worlds of hygge . In Copenhagen, I show how a semiotic account of atmosphere illuminates the fault lines of the Danish racial imagination.