Strategic potential management fuzzy model

The purpose of the research is to build a model for managing the strategic potential of an enterprise (SPE), taking into account the uncertainty of the internal and external environment in which enterprises operate. The main objective is to test the hypothesis that the strategic potential management model based on fuzzy data will improve the quality of SPE analysis, and, as a result, the effectiveness of management recommendations for increasing the level and efficiency of utilizing strategic potential of an enterprise. We utilized strategic management tools to implement the practical aspects of the research, in particular the methods of SWOT, PEST and multi-criteria analysis. Taking into account the uncertainties of the environment in which enterprises operate, we used methods of fuzzy set theory and fuzzy multicriteria analysis, in particular Fuzzy AHP and Fuzzy SAW methods that formed the basis of the study. Research findings confirmed that in order to effectively manage SPE in an uncertain weakly formalized environment, it’s essential to design and apply an algorithm by means of fuzzy sets theory for the assessment of the SPE structural elements.