Environmental Awareness and Students' Purchasing Decisions

The main aim of the research was to identify the impact of students’ environmental awareness on their decision-making process when making purchases. In order to effectively and comprehensively achieve the intended purpose of the research, a diagnostic survey method was used. The research tool was a survey questionnaire developed using the Google Forms tool. The survey made it possible to determine the level of students’ environmental awareness and to present their attitudes and behaviours when making purchasing decisions. Knowledge of students’ level of environmental awareness will allow an assessment of whether and to what extent environmental awareness translates into actual consumer behaviour and purchasing decisions. It will enable an understanding of the dynamics of change in the transition to sustainable consumption and an understanding of the factors that can have a significant impact on increasing the consumption of green goods.