Digital Maturity as a New Stage of Management Development

The relevance of digital maturity as a key factor in effective management of modern enterprises is considered. The progressive development of information technology and increased competition in the global market are pushing organizations to introduce new management methods. In this context, this study is based on Allur's digital transformation experience. The study used comparative analysis, documentary research and qualitative methods, as well as analyzed the use of modern digital management solutions by Allur, such as ERP, MES, WMS, QLS. The company has automated production processes, implemented an employee training system using AR/VR technologies, and improved management efficiency through cloud services and artificial intelligence-based solutions. In addition, as part of the Pitch Day event, the company established partnerships with a number of IT startups and implemented the GreenEcoFy project, which ensures environmental sustainability. The results of the study showed that Allur has reached an advanced level in the field of digital maturity and strengthened its leading position in the automotive industry of Kazakhstan. The company's experience proves that digital transformation has a positive impact on production efficiency, efficiency of management decisions and environmental responsibility