FEATURES OF THE DEVELOPMENT OF ELECTRONIC COMMERCE IN THE CONDITIONS OF THE DIGITAL ECONOMY

The findings emphasize the necessity of transitioning from traditional, linear logistics models to decentralized, flexible, and digitally integrated networks capable of responding proactively to external shocks and internal operational shifts.The article presents practical recommendations for enhancing supply chain resilience, operational efficiency, and environmental sustainability through the strategic implementation of digital technologies.It also outlines avenues for further research, including automation, risk forecasting, and adaptation of global practices to local economic contexts, particularly in Ukraine.