DIGITALIZATION OF BUSINESS PROCESSES: CHALLENGES AND OPPORTUNITIES FOR ICT ENTERPRISES

The article explores the integration of modern business process management with artificial intelligence (AI) as a factor in increasing the operational efficiency of enterprises.The authors analyze the evolution of the process approach in the context of digital transformation and justify its relevance in modern conditions.The relationship between high-quality process management and the possibility of effective use of AI is revealed, in particular in the aspects of data processing, automation of operations and decision-making.Methodologically, the article is based on a phased model of business process transformation using the example of the order-to-pay (O2C) process, which includes determining process owners, identifying customers, mapping the current state, establishing performance metrics, using digital tools, reconstruction and further monitoring.Particular attention is paid to intelligent process analysis, digital twins, generative AI, robotic automation and other technologies that contribute to a deep rethinking and optimization of enterprise activities.Based on the cases of leading companies, examples of successful implementation of digital process management are demonstrated.It is emphasized that the key factors of success are not only technologies, but also effective cross-functional interaction, change management and strategic vision of leaders.The article emphasizes the need for process-oriented thinking in the context of the development of AI and offers practical approaches to creating adaptive, scalable and highly effective business processes.