THE HISTORICAL BASICS AND PROSPECTS OF DEVELOPMENT OF INFORMATIONAL COGNITIVE CONCEPT OF PUBLIC HEALTH. REPORT I: THE PRECURSOR OF THE NEW SOCIAL HYGIENIC APPROACH

The article considers application of new social -hygienic approach to response to biological threats of information society. The dominant role of historical process regulating human vital activity, their morbidity and mortality by changing character of social relationships is established. The contribution of such outstanding scientists as F. Lanten, A. Grotjahn, I. Semmelweis, C. Darwin, G. Selye, Yu. P. Lisitsyn, Yu. G. Ellansky into theoretical substantiation of preventive medicine against the background of radical changes in public consciousness, worldview and values, depending on specific period of time and degree of development of social medium. The priority directions of development of social hygiene in conditions of information society are determined in order to increase medical social resource of the Russian Federation based on convergence of humanitarian and natural science spheres. The implementation of informational cognitive concept of health into preventive medicine is intended to turn healthy lifestyle into behavioral norm for broad human masses understanding that pragmatism reduces level of population health and altruism results in opposite outcomes.