ON THE TRACES OF BRICS: INVOLVEMENT OF FOREIGN DONORS IN ADDRESSING THE CHALLENGES OF THE RUSSIAN BLOOD SERVICE

According to the order of the Government of the Russian Federation №291-r from February 9, 2023 one of the priority tasks of the Blood Service today is to increase plasma collection for the production of medicinal products, with a target of collecting at least 780 tons of plasma in 2025. Given the strategic importance of meeting the goals set for the Blood Service, there is a need to explore and develop new donor streams. In 2024, Russia has set a record with 355,000 foreign students. In this context, the involvement of foreign nationals permanently residing in the Russian Federation in the donor movement is of great scientific and practical interest. This study presents the experience of collaboration between the All-Russian Non-profit Organization «Russian Red Cross» and the Federal Plasma Center «Rosplasma» in engaging foreign students in plasma donation in a major economically developed region - the Republic of Tatarstan. The results of a voluntary anonymous sociological survey of 205 foreign nationals regarding their attitudes toward donation in Russia are presented. The methodology of interaction with foreign nationals is described, the organizational features of donor events are outlined, difficulties and prospects are analyzed, and practical recommendations are provided. The study concludes that the involvement of foreign citizens in the donor movement is currently underdeveloped but holds significant potential for expansion nationwide, which could be utilized to meet the strategic objectives of the Blood Service.