SOCIALTRUSTR: Blockchain Solution for the Traceability and Validity of Online Content Dissemination

Disinformation is one of the most insidious challenges of our times, and there is an increasing need for sophisticated systems that can deliver truthful content to users. Traditional centralized approach require the trust on a single entity, which often is subject to bias and cannot keep up the pace to the rate at which fake information is produced. Recent proposals aim to leverage the online communities in the process of fact-checking using blockchain-based systems, which can provide the traceability, immutability and transparency of interactions. In this paper, we propose SocialTrustr, a blockchain-based system aimed at ensuring the traceability and validity of content shared within social environments. SocialTrustr is designed to encourage online honesty by rewarding users who publish truthful content and perform honest validations, through a public consensus mechanism based on reputation. We implement our system, release it open source and evaluate it in a real deployment by simulating online user behavior. Additionally, we provide guidelines for future steps aiming to extend the platform to a multi-chain scenario.