ANALYZING THE LINGUISTIC DEVELOPMENT OF KAZAKH: WORD BORROWING VIA SOCIAL NETWORK

The current study explores the influence of loanwords originating from social networks on the Kazakh language. A quantitative method was employed to examine the usage of borrowed words from social networks. A questionnaire distributed to 323 participants gathered data on social media usage and word borrowings. The data was analyzed using the SPSS (Statistical Program for Social Sciences) software. Findings suggest a recent surge in the adoption of social media loanwords, particularly among younger demographics, shaping online communication norms and impacting Kazakh language development. These loanwords often serve as vehicles for expressing contemporary concepts that are not easily translated into traditional Kazakh vocabulary. The study emphasizes the importance of further research into incorporating social media loanwords in Kazakh communication, given the growing significance of digital language in daily life. Understanding the impact of word borrowings on language and culture can aid in navigating linguistic evolution in the digital era in Kazakhstan.