Using digital artificial intelligence tools for developing creative writing skills in English

Teaching English using digital tools makes the learning process easier for students while increasing their internal motivation for studying. In the modern educational environment, artificial intelligence technologies open new possibilities for developing language competencies. This paper explores three applications (Steve AI, Skybox AI and MemeCam, Descript) used in the process of developing students' creative writing skills in English. These tools transform learning into a fun and engaging experience, allowing students to combine text with visual elements, create video presentations, and experiment with different writing genres. The author analyzes specific didactic scenarios, demonstrating how traditional writing tasks can be transformed into creative and interactive exercises that stimulate students' creativity and motivation. The implementation results of these tools show that using artificial intelligence technologies not only improves the quality of written works but also contributes to the development of digital literacy and critical thinking skills.The article also examines potential directions for educational technology development, including augmented reality, and their impact on the future of English language teaching.The paper presents practical approaches for integrating these applications into classroom activities, providing step-by-step guidance for teachers who wish to incorporate AI tools into their instructional practices. The research demonstrates that when properly implemented, these digital resources can enhance students' engagement with writing tasks while simultaneously developing their linguistic and technological competencies necessary for success in an increasingly digital world.