HARARİ’NİN NEKSUS’UNDAN İLETİŞİM ÇALIŞMALARININ PAYINA DÜŞEN

In this study, a book review of Yuval Noah Harari's latest work, Nexus: A Brief History of Information Networks from the Stone Age to Artificial Intelligence, has been conducted. Harari is widely read across the globe for his publications in the popular science area, such as Sapiens. Harari has presented a comprehensive analysis of communication technologies that are developing, changing and transforming society. Analyzing his work in three chapters, the author has made in-depth inquiries especially on Artificial Intelligence technologies. Drawing attention to the dangers inherent in this new technology, the author emphasizes the power of algorithms to manipulate societies. The author, who thinks that Artificial Intelligence serves the power and control mechanisms behind it by processing people's data, has shown that societies can be under domination in a way they have never been in history. He stated that totalitarian tendencies can be possible with applications such as the Social Credit System, people can be easily stigmatized and democratic systems can be threatened. Indeed, he emphasizes that with application like ChatGPT, language can be “hacked”, and digital bots designed for propaganda purposes have the potential to influence societies. Humanity has two options in front of it: either societies will keep these technologies under control and transform them into a service for everyone, or the dominant powers behind these technologies will control societies.