Redefining Research and Development Strategy: Purpose-driven management and Evolutionary Organization Theory

This paper explores how the integration of purpose-driven management with so-called "evolutionary organizational theory", such as holacracy and teal organizations, impacts effective innovation in the contemporary research and development (R&D) sector.In particular, it focuses on how a purpose-driven management approach aligns with an organization's mission, vision, and values, emphasizing contributions to society and stakeholder relationships.The study analyzes how purpose-driven management in R&D organizations facilitates innovative processes and maximizes individual skills and creativity.The introduction of evolutionary organizational theory enables R&D organizations to adopt more flexible and innovative approaches, suggesting this as a key to enhancing the competitiveness of technology-oriented firms.The paper proposes a new paradigm in R&D management from both theoretical and practical perspectives.This new paradigm, which combines the principles of purpose-driven management and evolutionary organization theory, aims to optimize efficiency and innovation in R&D departments.This integrated approach is concluded to contribute to the sustainable growth and promotion of innovation within organizations.