Digitalization and Territorial Attractiveness: A Benchmarking Study between Casablanca-Settat (Morocco) and Provence-AlpesCôte d’Azur (France)

This paper examines the role of digitalization as a key driver of territorial attractiveness through a comparative benchmarking analysis between the Casablanca-Settat region in Morocco and the Provence-Alpes-Cte d'Azur (PACA) region in France.The study highlights the initiatives, achievements, challenges, and future perspectives of both regions in their pursuit of digital transformation.Findings reveal that while Casablanca-Settat has made significant progress in fostering digital entrepreneurship, PACA demonstrates a more advanced digital ecosystem with stronger infrastructures, higher foreign investment attraction, and robust innovation policies.The paper provides recommendations to strengthen Casablanca-Settat's digital competitiveness by leveraging best practices from PACA and addressing structural, regulatory, and technological barriers.