Um oco dentro do oco dentro do oco: duas sugestões para a interpretação da indústria cultural na periferia do capitalismo a partir da crítica dialética de Roberto Schwarz

This article proposes an analysis of the Cultural Industry in the periphery of capitalism, employing Roberto Schwarz's dialectical critique, based on two suggestions. Firstly, the text focuses on Schwarz's concept of "second-degree ideology," which posits that liberal ideas in Brazil function as a "social veneer" rather than a justification of reality. In the slave-owning context, ideologies do not describe reality but serve the whims of the masters and the gratitude of the favored. From this perspective, Schwarz presents a negative dialectical critique. Extending this perspective, the article argues that the Cultural Industry in Brazil operates analogously. It does not mask class antagonisms or incompatibilities but serves as a foundation for social relations of favor and dependence. This configuration transcends the mere falsity of ideas, exposing a reality where massification and sumptuous consumption contradictorily coexist, and the brutality of lowered wage conditions is met with gratitude as a liberation.