The Relationship Between Profitability and Environmental Responsibilities in Sustainable Supply Chain Management

This research examines the interplay between economic and ecological priorities in sustainable supply chain management (SSCM) by analyzing organizational practices that balance profit margins with eco-friendly initiatives. The results show that business decision-making has been strongly influenced by profit-maximization practices and theoretical frameworks. However, factors such as regulatory obligations and stakeholder concerns are forcing the companies to change to more Sustainable ways of carrying out their business operations. The research demonstrates that the primary factors shaping SSCM, including costs, regulatory obligations, and stakeholder expectations. Empirical findings show that 65% of respondents identified high operational costs as the most significant barrier. However, government regulation emerged as the strongest driver of sustainability adoption. Based on these findings, the study suggested a policy framework for balancing economic sustainability with environmental value at the national level. This research contributes to the literature by clarifying the critical factors shaping SSCM and offering practical insights for achieving sustainable business practices.