“Latent Profiles of Cyberbullying: Mapping Awareness, Behaviour, and Psychological Well‑being in Malaysian Primary School Students”

This pilot study investigates the relationship between cyberbullying victimisation and psychological well-being among Malaysian primary school students by integrating child centred, emoji-based Likert scales within a person-centred analytic framework. A cross-sectional survey involving 30 students (ages 10–12) from two urban schools in Kota Kinabalu was conducted. Nine cyberbullying behaviours and ten indicators of psychological well-being were assessed using developmentally appropriate instruments. Descriptive statistics, Pearson correlations, and latent profile analysis (LPA) were employed. Results revealed that hurtful comments (38%) and online rumours (35%) were the most prevalent forms of cyberbullying, while direct threats were infrequent (12%). Both scales demonstrated high internal consistency (α = .88; α = .85). A significant negative correlation was observed between cyberbullying and well-being (r = –.42, p < .01). LPA yielded three profiles: High Awareness–Low Behaviour–High Well-being; Moderate Awareness–Moderate Behaviour–Moderate Well-being; and Low Awareness–High Behaviour–Low Well-being. These findings illuminate the prevalence of indirect aggression in digital childhood spaces and suggest the importance of awareness-based interventions tailored to specific victimisation well-being typologies.