THE ESSENCE AND CONCEPT OF “FINANCIAL SUSTAINABILITY” OF AN ENTERPRISE

The authors of the article consider the essence and concept of financial stability of the enterprise, the main factors that influence it. The study demonstrates the importance and unusualness of the ideas in this request. The need for research into such a request and its study, based on modern conditions, is considered management in order to determine the essence and concept of the financial stability of the enterprise, important factors that influence it. The concept of "financial stability" is defined. The article considers the financial stability of the enterprise's economic activity, which is characterized by the appropriate financial security of the continuity of the main types of activity, financial ensuring the continuity of the main types of activities, financial independence from external financing, the ability to maneuver with its own funds, sufficient provision of material working capital with its own sources of coverage. This article describes that financial stability is one of the qualities of a stable position of an enterprise, which causes the continuity of its financial condition, within which the enterprise implements its own functioning, depends on the results of its activities, its energetic and effective response to changing internal and external factors. The factors that establish the financial stability of an enterprise are considered – this is the financial provision of stable functioning, financial independence from external sources of financing, the ability to independently maneuver financial funds, ensuring the coverage of expenses for the growth and modernization of entrepreneurship, and the constant excess of income over expenses. Internal and external factors that are interrelated and affect the financial stability of the enterprise are identified and characterized, but their effect is manifested in different directions, that is, some are positive, others are negative. Several functions of financial sustainability research have been established. The financial sustainability of enterprises is considered based on certain beliefs that can radically improve the effective and positive results of their activities. This study shows that the main basis for the emergence of information for studying financial stability and financial conditions at the enterprise as a whole is financial reporting, which is a set of reporting forms. The conclusion of the review is that financial stability is a cardinal property of the financial and economic functioning of an enterprise in a market economy.