Tokat Gökçeli Dilim Kayalar'ın Jeoturizm Potansiyelinin SOAR Analizi ile Belirlenmesi ve Bölgesel Kalkınma Stratejilerinin Oluşturulması

This study evaluates the geotourism potential of Tokat Gökçeli Dilim Kayalar using the SOAR (Strengths, Opportunities, Aspirations, Results) analysis and develops regional development strategies based on the findings. The research is based on primary data collected through interviews with local government representatives, tourism academics, residents, and field observations. Key strengths identified include the region's unique geological structure, natural beauty, historical and mythological significance, suitability for nature sports, rich ecosystem, and local hospitality. Opportunities encompass access to new tourism markets, infrastructure development, effective promotion strategies, and sustainable tourism projects. Aspirations aim to establish the area as a leading nature tourism destination, revitalize the local economy, become a center for ecotourism, and preserve natural and cultural heritage. Results indicate potential increases in tourist numbers, economic benefits, adoption of sustainable tourism practices, and improvements in tourism infrastructure. This research provides a comprehensive roadmap for leveraging the geotourism potential of Tokat Gökçeli Dilim Kayalar, benefiting both academic and practical applications.