A SOCIO-PSYCHOLOGICAL MODEL OF THE RESPONSE OF REPRESENTATIVES OF X, Y, Z GENERATIONS TO VARIOUS CHOICE SITUATIONS

The study is aimed at developing and empirically verifying a socio-psychological model describing the response characteristics of representatives of generations X, Y and Z in choice situations. Using the techniques of R. Kettell, J. Kelly, and L. N. Sobchik, the author identified persistent differences in personality traits, cognitive structures, and adaptive strategies characteristic of each generation. The constructed integrative model demonstrates how personal and cognitive parameters shape various decision-making strategies, from analytical for Generation X to intuitive for Generation Z. The results obtained allow for a deeper understanding of intergenerational dynamics and can be useful in the development of educational, managerial and communication practices.