SYNERGY OF CLASSIC AND PROJECT MANAGEMENT IN THE MANAGEMENT OF REGIONAL CHANGES

The article examines the peculiarities of integrating classical management and project management methods in the process of managing regional changes. The main focus is on analyzing the synergistic effect of combining these approaches, which allows to increase the effectiveness of forming regional development strategies, optimize the implementation of recovery programs, and ensure adaptation to modern socio-economic challenges. The conceptual significance of synergy in management as a key factor in harmonizing strategic vision and tactical actions is revealed. It is shown that the synergistic combination of classical and project management methods ensures a balance between long-term planning and operational flexibility in management decision-making, contributes to improving the quality of management processes and achieving strategic goals. The main components of the integration of management approaches are identified, including a strategic development platform, project planning, control, and performance evaluation tools, as well as a system for monitoring and coordinating program implementation results. Particular attention is paid to the current state of application of the project approach in regional management in Ukraine. Key problems are identified, including the insufficient level of institutionalization of program and project offices, limited funding for regional projects, and the fragmentation of the integration of project methodologies into the overall management system. Based on the analysis, a conceptual model of synergy between classical and project management is proposed, which provides for strategic coordination of goals, project implementation, and systematic integration of the results obtained. Promising areas of application of the model for the post-war recovery of regions, increasing their competitiveness, and ensuring sustainable socio-economic development are substantiated. The practical significance of the study lies in the possibility of using the results obtained by state authorities and local self-government bodies to improve management decisions, optimize regional programs, and increase the effectiveness of development projects.