LINGUOCULTURAL CHARACTERISTICS OF MODERN RUSSIAN AND IRANIAN ETIQUETTE

As is known, the cultural experience of each nation is reflected in a combination of factors, namely through language, speech communication, a set of stable expressions, communication stereotypes, etc. Each nation has unique characteristics that reflect its experience and traditions; each state has its own national feature of speech etiquette. This article is an attempt to comparatively analyze the linguacultural characteristics of modern Russian and Persian languages, focusing on identifying both similarities and significant differences that can lead to intercultural discrepancies. In addition to defining the concept of "linguaculture", we will consider key concepts such as politeness, etiquette actions and communicative behavior in the context of two different cultures. Communicative behavior, including speech style, speech rate, use of pauses, straightforwardness or indirectness of statements, is also an important aspect of linguacultural analysis. Analysis of all these aspects will allow us to understand how the features of Russian and Iranian cultures are reflected in the linguistic behavior of their speakers and how these differences can affect the effectiveness of intercultural communication.