THE IMPACT OF DIGITAL SERVICES ON THE SPHERE OF LABOUR AND EMPLOYMENT

The relevance of the topic of publication is due to the significant impact of digital services on the sphere of labour and employment. The purpose of the publication is to identify the main areas of in-fluence of digital services on the sphere of labour and employment, to develop a mechanism for regulating employment and social and labour relations, taking into account the impact of digital services. The objectives of the study are to systematize approaches to studying the impact of digital services on the country's economy and the labour market, identifying the main problems and unexplored issues; to develop a classification of digital services in terms of their impact on the labour market; to formulate the main areas of positive impact and the risks associated with the use of digital services and technologies; and to propose a mechanism for regulating employment and social and labour relations, describing its main elements. The research hypothesis is that the development of digital services contributes to increased flexibility in social and labour relations and increased labour productivity, but it also introduces new threats and re-duces the social security of workers. The classification of digital services in terms of their impact on the la-bour market, as well as the identification of risks and benefits, should serve as a basis for developing a mechanism for regulating employment and social and labour relations that promotes effective government policies in the sphere of labour. Graphical methods, statistical data analysis, and system analysis are used in the paper. The authors have revealed that the use of digital services contributes to: reducing the time spent on performing work functions and tasks, digitalizing template operations; supporting employment in traditional forms of work, supporting employment in non-standard forms of work related to the development of digital technologies; increasing the quality of work and the complexity of functions performed through online edu-cation, effective organization of work in remote teams of employees; expanding the customer base and in-creasing productivity; improving communication, division and cooperation of labour. But there are risks: cyber threats, inequality in access, substitution of human labour by machine labour, and increased psycho-physiological stress. A mechanism for regulating the employment of the population and social and labour relations is proposed. It can be used to identify key areas of regulation of social and labour relations and employment at the macro and meso levels.