EKONOMİDE YARDIMSEVERLİK: BİR İNCELEME

This article delves into charitable behavior through the lens of economics, exploring how altruism and generosity intersect with economic decision-making. It traces the historical evolution of charity, from its early roots in religious and ethical traditions in ancient civilizations, such as Egypt and Greece, to its institutionalization in modern philanthropic practices during the Industrial Revolution. The analysis draws heavily on behavioral economics, focusing on key theories like warm glow-giving, reciprocal altruism, and social preferences, which challenge traditional economic models of rational self-interest. By incorporating psychological factors, such as emotional satisfaction and social recognition, these theories offer a more comprehensive understanding of why individuals engage in charitable acts. The article also investigates the impact of framing effects and social norms on donation behavior, revealing how the presentation of philanthropic causes and social contexts shape giving decisions. Finally, it examines the role of tax incentives in promoting charitable contributions and how government policies can be designed to encourage more effective and widespread generosity, contributing to broader social welfare objectives.