Strategi Pengembangan Ekosistem Keuangan (Close Payment) Cluster Bisnis Pertanian Jagung pada BRI KCP Tiga Binanga

The purpose of this study is to identify internal and external factors that become obstacles in the development of the financial ecosystem (close payment) of the agricultural business cluster at BRI KCP Tiga Binanga and to develop appropriate strategies using the SWOT analysis method (strengths, weaknesses, opportunities and threats) and QSPM (quantitative strategic planning matrix). The results of the QSPM analysis (quantitative strategic planning matrix) of priority strategies in the development of the financial ecosystem (Close Payment) in the Corn Agricultural Business Cluster are that employees provide socialization about the use of mobile banking at BRI KCP Tiga Binanga.

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Publication Details

Journal
EKONOMIS Journal of Economics and Business
Published
2025-09-04
DOI
https://doi.org/10.33087/ekonomis.v9i2.1944
Primary Topic
Agriculture and Agroindustry Studies
Type
article
Field-Weighted Citation Impact
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article

Strategi Pengembangan Ekosistem Keuangan (Close Payment) Cluster Bisnis Pertanian Jagung pada BRI KCP Tiga Binanga

Meilita Tryana Sembiring, Joeanda Joeanda, Sugiharto Pujangkoro
EKONOMIS Journal of Economics and Business
Agriculture and Agroindustry Studies
article

Strategi Pengembangan Ekosistem Keuangan (Close Payment) Cluster Bisnis Pertanian Jagung pada BRI KCP Tiga Binanga

Meilita Tryana Sembiring, Joeanda Joeanda, Sugiharto Pujangkoro
article en

Abstract

The purpose of this study is to identify internal and external factors that become obstacles in the development of the financial ecosystem (close payment) of the agricultural business cluster at BRI KCP Tiga Binanga and to develop appropriate strategies using the SWOT analysis method (strengths, weaknesses, opportunities and threats) and QSPM (quantitative strategic planning matrix). The results of the QSPM analysis (quantitative strategic planning matrix) of priority strategies in the development of the financial ecosystem (Close Payment) in the Corn Agricultural Business Cluster are that employees provide socialization about the use of mobile banking at BRI KCP Tiga Binanga.

EKONOMIS Journal of Economics and BusinessVol. 9(2)
Universitas Sumatera Utara (ID)
Openalex Percentile: Top 58%
Agriculture and Agroindustry Studies
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