Strategi Pengembangan Ekosistem Keuangan (Close Payment) Cluster Bisnis Pertanian Jagung pada BRI KCP Tiga Binanga
The purpose of this study is to identify internal and external factors that become obstacles in the development of the financial ecosystem (close payment) of the agricultural business cluster at BRI KCP Tiga Binanga and to develop appropriate strategies using the SWOT analysis method (strengths, weaknesses, opportunities and threats) and QSPM (quantitative strategic planning matrix). The results of the QSPM analysis (quantitative strategic planning matrix) of priority strategies in the development of the financial ecosystem (Close Payment) in the Corn Agricultural Business Cluster are that employees provide socialization about the use of mobile banking at BRI KCP Tiga Binanga.
Authors
- Meilita Tryana Sembiring
- Joeanda Joeanda
- Sugiharto Pujangkoro
Institutions
- Universitas Sumatera Utara (ID)
Publication Details
- Journal
- EKONOMIS Journal of Economics and Business
- Published
- 2025-09-04
- DOI
- https://doi.org/10.33087/ekonomis.v9i2.1944
- Primary Topic
- Agriculture and Agroindustry Studies
- Type
- article
- Field-Weighted Citation Impact
- 0.00