Changing the organizational environment during the digital transformation of society: trends, illusions and paradoxes

<p style="text-align: justify;"><strong>Background. </strong>Growing competition, more complex supply chains, the emergence of new information technologies, digital innovations, dependence on digital agents and artificial intelligence force organizations, as the main participants in socio-economic systems, to constantly transform, improve organizational structures, products and services provided to clients, and relationships with employees. <br><strong>Objective. </strong>To identify key features of the organizational environment of the first quarter of the 21st century, patterns and paradoxes that social psychologists and business consultants observe today; changes in the characteristics of organizations and the management paradigm of social interaction in connection with the digital transformation of society. To consider the phenomenology and functions of organizational illusions at the individual and group levels. <br><strong>Methodology. </strong>Systemic and subjective approaches, comparative content analysis method based on organizational diagnostics data, moderation analysis of the problem field, diagnostic interviews, assessment of corporate culture and management decisions, included observation. <br><strong>Conclusions. </strong>A comparative analysis of the main components of the organizational environment of companies in the pre-digital and digital societies using the example of the evolution of the intra-organizational environment of 5 companies in the 2000s and 5 companies in the 2020s made it possible to identify key changes in the characteristics of organizations in the strategic-target, structural-functional, technological-process, managerial-motivational, as well as in the cultural-communicative components. Attention is drawn to organizational illusions at the individual, group and organizational levels generated by the digital transformation of society.</p>