A Study of Changing Trends in Rural Markets and Marketing Strategies in Rajasthan

This paper explores the changing dynamics of rural consumer patterns in Shekhawati field with more focus on the increasing role of branding, advertisement and internet connectivity in FMCG marketing. It brings out the fact that rural India is no longer a passive market but one that has become active, discerning, having growing bargaining power, aspirations and purchasing power. The study combines speculative observation with fact-driven research in unveiling the character of trust, preference, and loyalty in rural purchasers. It can be applied to academia, industry, and governance and provide guidance on an inclusive marketing strategy. It is, generally, an account of how the rural markets will play a major role in enhancing sustainable growth, in the future Indian economy.