THE FORMATION OF THE MODERN TEACHER’S LINGUISTIC PERSONALITY AS A FACTOR FOR IMPROVING THE QUALITY OF EDUCATION

The purpose of this article is to investigate the peculiarities of developing communicative competence, specifically the culture of dialogical speech, among future teachers and to propose practical, methodological approaches to its formation. The article highlights the relevance of training competitive, patriotic, and highly professional teachers in the higher education system who can make decisions in the context of changing globalization. Special attention is paid to the role of teacher-student communication, speech culture, and professional and linguistic competence as the most critical components of pedagogical culture. The study uses both theoretical analysis and experimental research, combining literature review, questionnaires, and classroom research. The results of experimental work conducted at two universities in Kazakhstan demonstrate that targeted instruction in the subject «Teacher's Speech Culture» significantly enhances students' skills in expressive reading, dialogic communication, and public speaking. The study concludes with practical recommendations supported by tables, figures, and survey results that emphasize the relevance of integrating speech culture as a separate discipline into teacher education programs.